Description of Work Provided
The Covington/Newton County Chamber of Commerce hired Garner Economics to conduct a competitive assessment and industry targeting strategy for the Georgia County. Located just outside of Atlanta, the charming town of Covington has a reputation as one of the most picturesque and historic towns in Georgia.
Garner Economics conducted this assignment by assessing the unique qualities and strengths of Newton County through a thorough discovery process. An Action and Implementation plan was provided. The study helped Newton County enhance its global competitiveness by providing a road map for the Economic Development department to target new business markets. Sample findings include the County’s abundance of water, making it appealing to food producers, like General Mills.